UPDATE on Facebook Campaign

So on Wednesday, Dec. 7, I experimented with yet another type of video. I did a Facebook Live video of my morning newscast. This video generated substantially more engagement than any other post during my campaign.

Looking at the statistics, I was first surprised to see so many unique viewers. While it's true that most people didn't watch the video for longer than 15 seconds, it was great to get so many viewers. According to Insights, this post reached 605 people so far, which is a far cry from the 82 followers I have on my Facebook page right now. This is clear to me that Facebook is promoting Live videos much more than regular videos. This will be something I try more of in the future because of how much engagement it received relative to everything else on my page.