My Campaign: Spencer Ricks, Journalist

I learned a lot about how to promote and market myself while starting and managing my Facebook page: "Spencer Ricks, Journalist." I started it with the intent to showcase my work as a journalist and show a "behind-the-scenes" look at being a journalist. Ideally, I would have started it sooner so I have more of a track record on it. But none the less, I will continue to post on it in the future and maintain the page with content.

I've experimented posting links to my articles, videos, and pictures. But my posts definately got the most engagement when I posted relevant, dramatic, or "breaking news" content. The number one post on my page for engagement was one about a death on campus:

The second most engaged with post was a helpful piece for students about a carshare program on campus:

And finally, my third most popular post was a picture of myself filming a football game: 

Because a lot of my audience was my friends and family, pictures of myself were usually pretty popular. But the helpful articles for students and the dramatic, breaking news story was the ones that got the most engagement. Knowing this, I would have focused more on posting dramatic, eye-catching stories. Because these types of stories are somewhat rare for me to cover at Dixie State University, it could have come down to bland headlines for the rest of my articles. 

I was thinking my videos would get a lot of engagement. I posted five videos, three of which were very different in nature. I posted two Snapchat videos, two edited "Radio Dixie 913" news-shorts videos, and one time-lapse video of me editing my radio newscasts. However, even though these videos took the most amount of work to produce and post, they were some of the least viewed posts on my page. In the future, to increase engagement with videos on my page, I would have experimented with more variety with videos, including with length. I am also planning on testing out a Facebook Live video on my page soon.

I will definitely be continuing to post on my Facebook page in the future. All in all, I had 41 posts on my page since August, which isn't near as many as I would have liked. Looking back, I would have posted something on my page every day so I can keep my audience in the loop. I would have also liked to advertise my page if I had the funds so I could reach a bigger audience than just my friends and family.